Table 2. Prior research on brand evaluation applying the BAV model

연구자 연구 내용
Agres, S. J. et al.(1996) • Changing needs for brands
Zaichkowsky, J. L. et al.(2010) • Strategies for distinctive brands
Gerzema, J. et al.(2009) • The power of the post-recession consumer
Khan, B. M.(2009) • Y&R DML BAV operations study as a consumer-based brand equity measurement
Schuiliing, I. et al.(2004) • Executive insights: real differences between local and international brands
Lebar, E. et al.(2005) • Brand equity implications of joint branding programs
Mizik, N. al.(2008) • The financial value impact of perceptual brand attributes
김시원(2013) • Domestic airline brand equity measurement study: Utilizing the BAV model
Larkin, Y.(2010) • Product demand characteristics, brand perception, and financial policy
Reference : 김시원, “국내 항공사 브랜드 자산 측정 연구”, 석사학위 논문, 경기대학교 대학원, 2013, p38~43을 토대로 재구성.