Table 2. Reliability, confirmatory factor analysis

Construct	SFL	S.E.	t-value	CR	AVE	Cronbach's alpha
Relative advantage	0.8670.8120.852	-0.0550.049	-17.84919.393	0.984	0.954	0.932
Technology capability	0.7480.8010.849	-0.0840.081	-14.28615.254	0.972	0.921	0.932
Consumption pattern	0.7640.8520.807	-0.0790.082	-13.93613.545	0.973	0.924	0.943
Functional benefits	0.8520.9120.631	-0.0800.074	-13.5827.438	0.974	0.927	0.942
Symbolic benefits	0.7940.8990.871	-0.0640.062	-17.61517.023	0.981	0.946	0.933
Experiential benefits	0.6800.6660.796	-0.0920.106	-10.37912.083	0.979	0.921	0.932
Product V-C	0.7750.8050.6720.6270.829	-0.0730.0850.077-	-13.6749.57910.562-	0.972	0.899	0.934
Brand V-C	0.8420.6010.6340.711	0.0560.0630.058-	17.76211.22612.009-	0.979	0.924	0.930
Social V-C	0.8050.8370.790	0.0870.0860.088	13.41013.92613.171	0.974	0.905	0.931
Perception of Innovativeness	0.6810.7340.8600.778	-0.0910.0950.090	-11.42412.99112.019	0.971	0.895	0.929
Intention of adoption	0.6660.7580.8370.771	-0.1280.1380.129	-9.57310.0809.666	0.956	0.854	0.931
Satisfaction	0.8180.7110.7570.833	-0.1370.0840.182	-12.15213.29711.597	0.960	0.858	0.941
Fit index	χ2=650.997 (p=0.00, df=198),CFI=0.802, TLI=0.758, IFI=0.804, RMR=0.075,GFI=0.766, AGFI=0.675, PGFI=0.552, RMSEA=0.067