Table 1. Classification of existing studies

주요요인 대표저자
상대적 이점 Rogers et al.(1971), Rogers(1983), Ram(1987), 김윤환 외(2010)
적합성 Rogers et al.(1971), Rogers(1995), Moore et al.(1991)
인지된 위험 Venkatesh et al.(2003), Thakur et al.(2014), 김수길(2018)
혁신저항 Ram(1987), Ram and Sheth(1989), Rogers(2003), 김수길(2018)
UTAUT Venkatesh et al.(2003), 전새하 외(2011), Venkatesh et al.(2012), Chang(2013)