상대적 이점 | Rogers et al.(1971), Rogers(1983), Ram(1987), 김윤환 외(2010) |
적합성 | Rogers et al.(1971), Rogers(1995), Moore et al.(1991) |
인지된 위험 | Venkatesh et al.(2003), Thakur et al.(2014), 김수길(2018) |
혁신저항 | Ram(1987), Ram and Sheth(1989), Rogers(2003), 김수길(2018) |
UTAUT | Venkatesh et al.(2003), 전새하 외(2011), Venkatesh et al.(2012), Chang(2013) |